Tour — Live Performance
ONDA is the unified merchandise infrastructure partner for artists and labels ready to treat merchandise as the revenue engine it should be.
Merchandise is one of the most fragmented value chains in music. What should be a unified revenue engine is, for most artists and labels, a patchwork of disconnected vendors, misaligned incentives, and opaque reporting.
ONDA centralises strategy, execution oversight, reporting, and revenue across every channel and territory. The result: more margin, better data, stronger brand equity.
Tour — Live Performance
The Model
Each channel engineered to serve a different moment in the fan relationship
Layer 01
Premium, high-impact exclusives tied to live performance. Engineered as cultural artifacts — limited, demand-driven, and brand-consistent.
Layer 02
Limited capsule releases aligned to cultural moments. Scarcity-driven programs that protect brand equity and sell through with precision.
Layer 03
The 365-day global backbone. Consistent, compounding revenue across North America, UK, EU, Africa, and emerging markets.
Aligned Economics
ONDA's fee structure is transparent, pre-defined, and built on net profit. No hidden charges, no opaque settlements, no surprises.
Why ONDA
Every product that goes through the ONDA infrastructure is engineered around premium quality. We source deliberately, execute precisely, and treat your merchandise as an extension of your artistic identity — because that's exactly what it is.
Why ONDA
Real-time visibility into every revenue stream, cost line, territory, and channel. No more end-of-tour settlements that don't add up. No more guessing. One dashboard. Full picture.
Why ONDA
From North America to the UK, EU, and Africa — ONDA manages your merchandise ecosystem across every territory. One partner. One system. Real-time visibility into every market.
Why ONDA
We don't do one-off jobs. Every decision is made in service of long-term revenue compounding — transforming merchandise from an episodic income event into a consistent, growing engine for your career.
Clients
Featured Client
ONDA delivered rapid product sourcing and end-to-end production support for festival merchandise — fast turnaround, uncompromising quality, for two of music's most authentic cultural voices.
Infrastructure Partners
ONDA's infrastructure is powered by industry-leading production and fulfillment partners — giving every client access to the same operational excellence used by the world's biggest artists.
Production & Fulfillment Partner
Terrible* is one of the most respected names in independent music merchandise infrastructure — designing, producing, and selling physical products online, on tour, and everywhere in between. Their track record speaks to what premium merchandise infrastructure looks like at scale.
Their Roster Includes
Visit Terrible* →ONDA partners with artists and labels ready to treat merchandise as the revenue engine it should be. Let's talk.
